Building a Culture of Zero Waste
Yesterday, an independent panel consisting of former Mayors, architects and reps from the World Bank, the C40 Cities Climate Leadership Group and Siemens recognized ten cities around the world for their leadership in urban sustainability practices. San Francisco was recognized for it’s work in ”waste management”. I think they actually meant resource recovery, but, it’s just semantics. Right?
In 2009 we started talking about WASTE ZERO. It’s our rallying cry to make the best and highest use of all resources that we can. The real natural resource challenges we’re facing around the world, and in California, have everything to do with it. Recology is driven to find a social, environmentally-sound and economical solution to the vast amount of waste that we create in industrialized economies. I was reminded that we have a lot in this country while having a conversation with one of the Haitian artists working at the San Francisco transfer station. He expressed surprise at just how much gets thrown “away”. Good things, repairable things. Reusable things. Recyclable and compostable things.
In San Francisco, the call to make Zero Waste a reality is starting to be heard. And with this award comes some recognition of the hard work being done in the city by regular people who have started to change their habits. They pause and consider what can be recycled and composted as they stand over the three containers in their kitchens. They search through Whatbin.com for answers to what goes where. And while there is still a ways to go before we reach zero waste, we’re at least on our way. And that’s exactly what sustainability is about.
Congratulations to everyone in San Francisco!