The biodegradable bandwagon

Marketers, in their zeal to “green” their products, are calling everything they can “biodegradable.” There was an article in September’s paper about making plastics “green.” Everyone’s trying it–softdrink manufacturers, plastic bag manufacturers and even pen manufacturers.

With the array of products being marketed as “green” alternatives to plastic ranging from “new carbon” inputs to biodegradable (although not necessarily compostable) processing options, it can be a confusing world out there. And consumers are confused, or more often, misled.

There is a line that marketers tend to cross. Under the pressure to produce the greenest consumer products, they tend to misuse language, and the word “sustainability” most of all. If we consider the entire lifecyle of these products, what do we really gain? We’ve seen some plastic bags marketed as “will biodegrade in a landfill,” which is dually funny, if you know anything about landfills.

An article in today’s Mercury News announced that California’s Attorney General is finally going after false advertising.  This is a significant step in the recycling world. We are sure there will be a long road ahead for recyclers, manufactuers and consumers–everyone.

2 Responses to “The biodegradable bandwagon

  • I reokcn you are quite dead on with that.

  • Nordmark
    9 years ago

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again very soon!

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